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Abigail Giuffre – Creative Content Creator | Canva Template Shop

4 Reasons Why You Want to Hire a Graphic Designer for your small business in 2020

4 Reasons Why You Want to Hire a Graphic Designer for your small business in 2020

It is time to come to terms with the fact that we are living in a design-centric world and visuals are EVERYTHING! This is why I decided to share with you four reasons why you might want to hire a graphic designer to join your team ASAP! 

As you consider the most effective ways you can outsource some tasks in your business, think about aspects that will help you reach your business goals this year. Whether you decide to hire an in-house graphic designer or have a go-to designer who you work with on a project basis, graphic design can be a game-changer in your business.

Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.” When you hire a graphic designer, you are not just getting visually attractive graphics, but design can go a long way in terms of business growth & success. 

Here are Four Reasons why you may Want to Hire a Graphic Designer:

1. To Save Time

Have you been DIYing your designs? This probably means that you have been putting other things on hold while you spend time trying to create something that looks decent. A designer can create elements for your business in a fraction of the time that you do. When considering between hiring a graphic designer and doing it yourself, it is essential to consider what your time is worth!! How much time will this project take from your schedule? What is the cost of putting off everything else to work on designing this project that you have in mind? A designer will free up that time for you so you can focus on running your business! Do you have a project in mind? Let’s see how I can help you.

2. To Save Money

Part of the job of a graphic designer is to know the tricks of the trade but also to remain updated with current trends and observe what is working and what isn’t. They also have the correct paid software that is best suited for the design you need. Graphic designers also have printing connections that will help keep your costs at a minimum. 

3. To Attract the Right Client

If you write like Margaret Atwood, but your blog looks like it was designed in 1999, no one will read it. As mentioned before in today’s world, visuals are EVERYTHING! It can be tough to admit that your content needs to be attractive as well as valuable. Same thing if you want to build a 6k business but you got a $25 logo! People will see that. A designer will create a new and fresh concept that is there to serve you and your target market. Your brand visuals will be unique and will allow you to stand out from your competition.

No matter what you are offering to your clients, you need to make sure that your visuals match the quality and value of your product or service!.

4. To Be Cohesive

In order for your brand to be recognizable by people who follow you, your marketing materials need to look cohesive. If they are all different, on the other hand, your clients will never associate your content with your business.

A designer will learn the story and vision behind your brand so as to best represent your brand with the right fonts, colors and feel to ensure you are creating a cohesive brand. Your goal, when it comes to visuals, should be to have your prospective client associate a certain style, symbol, or color with your product or service. A designer can do this for you!

Are you ready to be seen in 2020? Let’s get your visuals up to standard! Let’s chat.

This Post Has 2 Comments

  1. Great article, thanks!

  2. I love number one! This year I actually signed up with a graphic design service and it’s been fantastic. I didn’t realize how much time I was wasting (and projects I wasn’t getting to) because I needed the graphics done or the ebook created. It wasn’t because I CAN’T do it – I just don’t have the hours to do it.

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